Insight, inspiration and direction?

Strategy for impact. Business for good.


We are impact strategists for ambitious social and commercial businesses. We can help you:

...develop strategic insight

We work with business owners and their senior management teams to develop bold strategy, strengthen their organisations and track their impact. 

...get inspired

We connect entrepreneurs with each other or with appropriate expertise to spark imagination and build knowledge.

...harness momentum

We prode ongoing light-touch support to embed your strategy in all aspects of your organisation.

About Ten Thousand Starlings

Ten Thousand Starlings offers tailored programmes and services for founders, business owners and leaders of impact-conscious organisations. We teach good process to increase turnover, create value and scale impact. 

Founded in 2015 by Kathryn Maunders and John Walker, our initial offering was done-for-you strategy and business strengthening services. Along the way, we have learnt that to generate lasting results founders and their teams need the skills and confidence to build their own solutions. We have developed a suite of support programmes that train you to develop great strategy, track your impact and strengthen your organisation.

Co-founded and run by Kathryn Maunders

I am an entrepreneurial strategist, impact tracker and facilitator. I love working with growth-oriented businesses and social ventures. I bring a strategy consulting tool-kit (developed at McKinsey & Company), evidence-based research expertise and a coach approach. I have founded and managed a number of small enterprises in the UK, the Netherlands and in South Africa.  

I have a Bachelor’s degree in Economics & Management and a Master’s degree in Evidence-Based Practice (Distinction), both from the University of Oxford.

Connect with me on LinkedIn or email me at 

Co-founded by John Walker

My 30 year career spans public, private and third-sector organisations in the UK and internationally. I am a versatile and entrepreneurial manager, educator and trainer. I have successfully founded, grown and exited businesses within project management, technology and financial sectors.

I have an MA in International Politics and Economics from Kingston University, am a Sloan Fellow of London Business School and have a PGCE from the Institute of Education/UCL, London.

Connect with me on LinkedIn or email me at

Get in touch

For inspiration and great process to create strategy for good.